Guide
What is restaurant campaign management?
Restaurant campaign management is the method of tying discounts and promotions to specific rules and running them automatically on your own ordering channel — driving more orders, bigger baskets and repeat customers.
Short answer
Restaurant campaign management is the automatic application of offers (percentage/amount discounts, free or discounted delivery, buy-one-get-one, free item, first order, win-back and more) based on conditions at checkout. In Dijifis's rule-based campaign engine you define the campaign type, its conditions and its duration; the offer then kicks in on qualifying carts by itself.
Definition
Campaign management lets you run marketing offers through defined rules rather than by hand. Each campaign has a type (what it gives), conditions (who, when and which cart it applies to) and a duration. When a customer orders, the system finds the matching campaign and applies the discount automatically.
On third-party marketplaces campaigns are subject to the platform's rules and commission; on your own ordering channel the whole campaign is yours. That lets you protect your margin while encouraging the behaviour you want — a first order, a repeat order or a larger basket.
How does it work?
A rule-based campaign engine typically works like this:
- You pick a campaign type: percentage or amount discount, free/discounted delivery, buy-one-get-one (BOGO), free item, menu upgrade, first order, win-back, loyalty, time-based or cart completion.
- You set the conditions: minimum basket amount, eligible products/categories, day and time window, customer segment (new/returning) and so on.
- You configure the duration and limits (start–end date, active/inactive status).
- When a customer orders, the system automatically finds the matching campaign and applies the discount to the basket.
- You track campaign performance with your order data, keep what works and revise what doesn't.
Benefits
Tying campaigns to rules makes operations easier and results measurable.
More orders
First-order and time-based campaigns create demand among new customers and during off-peak hours.
Bigger basket
Minimum-basket and cart-completion campaigns raise the average order value.
Bring customers back
Win-back and loyalty campaigns encourage lapsed customers to order again.
Protect margin
On your own channel campaigns run commission-free; you set the offer according to your profit.
Best practices
To get the most from your campaigns:
- Give every campaign a clear goal (new customer, repeat order, bigger basket).
- Calculate the discount rate against your ingredient cost and margin.
- Schedule time-based campaigns for off-peak hours to balance capacity.
- Avoid many overlapping campaigns at once; it makes results hard to measure.
- Track results with your order data and simplify regularly.
Related guides and solutions
Frequently asked questions
- Which campaign types can I set up?
You can define rule-based campaigns such as percentage/amount discounts, free or discounted delivery, buy-one-get-one (BOGO), free item, menu upgrade, first order, win-back, loyalty, time-based, minimum basket and cart completion.
- How is the campaign discount applied?
When a customer orders, the system compares the basket against the campaign rules and, if one matches, applies the discount automatically; it can be set up to work without the customer entering a coupon code.
- What are first-order and win-back campaigns?
A first-order campaign rewards a new customer on their first order; a win-back campaign invites customers who haven't ordered for a while to order again.
- Can AI suggest my campaigns?
Yes. The AI-assisted suggestions use your order data to propose campaign ideas, helping you plan which offer is likely to work.
Summary
Restaurant campaign management is the method of tying discounts and promotions to conditions and applying them automatically at checkout. With a rule-based engine you build first-order, cart, time-based and win-back campaigns; running them commission-free on your own channel protects your margin and lets you measure results with order data.
Get started
Contact us about an online ordering solution for your business and start taking orders on your own channel with Dijifis.